TO THE CITIES THAT NEVER SLEEPS
Our History
Fendi is an Italian luxury fashion house launched in 1925 by Adele and Edouardo Fendi that started as a shop in Rome specialized in leather and fur in a street named “Via del Plebiscito”. The second generation of the family took charge in 1945, being 5 sisters named Paola, Anna, Franca, Carla and Alda. As the years passed by, in 1965, Karl Lagerfeld joined, as the creative director.
About Us
F is for FENDI
Fendi wanted to bring the “F is For…FENDI” identity to life in New York through a local campaign. They teamed up with Launchmetrics to enlist top-tier influencers to develop a compelling storyline with stunning video content and photography.
Cristina Monfardini, Chief Communication Officer at FENDI, walks through the inspiration behind the campaign, how influencer marketing has helped communicate the brand story and factors for judging the success of campaigns.
Our new collection
This is collaborating
Our competitor are better defined as friends, that’s why our new iniciatives includes other creative directors like Ricardo Tisci and Virgil Abloh
Same style, new target
Our campaign is oriented to those who were with us since the begging. The mothers of our clients, our most valuable ones.
Give more
Most of our earnings will be delivered to charity, because we can also help the world no matter where we are
Testimonials
FENDI AND GALLERIA BORGHESE
Fendi is reconfirming its commitment to Rome and art through a three-year partnership with Galleria Borghese.
Julia Carinni
The works of Caravaggio will be celebrated with an international exhibition programme and with the establishment of the Caravaggio Research Institute, a complete digital archive.
Matteo Murini
Become a Volunteer
With the aim of helping as many people as possible, we always lack enthusiastic volunteers. Please contact us for more info.
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